How we create content
Wellness writing has a credibility problem. Here is exactly how ours gets made, so you can judge it for yourself.
Last updated 23 July 2026
Who writes it
Articles are researched, written, and reviewed by Repattern staff, and published under a Repattern byline. You can read more about who that covers on our editorial team page.
Articles are not reviewed by a medical professional before publication. We state this plainly because a lot of wellness content implies clinical oversight it does not have. Where a topic warrants clinical input, we cite established mental health bodies and point readers towards qualified professionals rather than substituting for them.
Where ideas come from
Topics come from questions people actually ask — what gets searched, what comes up repeatedly in conversation, and what the tools on this site touch on. We write about dreams, journaling, and habits because those are where curiosity and usefulness overlap.
How claims get handled
- Named sources for specific claims. Where an article cites a number or a study, it names the source so you can check it yourself.
- Folklore is labelled as folklore. Much of what circulates about dream symbols is cultural tradition, not science. We present it as the former, because it’s interesting — not as evidence.
- Popular claims get checked, not repeated. The “21 days to form a habit” article exists precisely because the familiar number is wrong.
- Uncertainty stays visible. Where the research is thin or contested, the article says so instead of rounding up to confidence.
Where AI fits
AI tools are used as part of drafting and editing this site’s content. Every article is reviewed and approved by a person before it’s published, and responsibility for what appears here rests with us, not with a tool.
What we deliberately avoid
- Diagnostic language, or anything framed as personalised medical advice
- Promises about outcomes, timelines, or cures
- Fear-based framing to drive engagement
- Sponsored content and affiliate links — there are none on this site
- Invented statistics, and confident numbers with no source
Corrections
When we get something wrong, we fix it and say what changed. The process is set out in our Editorial Standards, and you can report an error via the contact page.